TAWlogo3Voting Begins for Line-up of Unbelievable
Veterinary X-ray Contest Entries



Irvine, Calif. (Sept. 22, 2016) – Lumina Media™, a leading media company that connects brands with passionate audiences of enthusiasts by providing iconic content across all platforms, and Veterinary Practice News magazine today announced the launch of its annual “They Ate What?!” People’s Choice Contest.

For 11 years, Veterinary Practice News (VPN) has hosted the annual “They Ate What?!” X-ray Contest, in which veterinarians submit the strangest and craziest X-rays they’ve encountered in their practices.The  People’s Choice Contest allows the public to vote now until September 30, 2016, on the VPN team’s favorite 2016 “They Ate What?!” entries and be entered for a chance to win $500, courtesy of IDEXX Laboratories Inc.

“Every year we look forward to the unbelievable yet amazing X-ray submissions we receive from veterinary professionals from around the country,” said Lumina Media executive editorial director Janine Kahn. “With everything from rubber duckies to cheese knives, this year’s entries were nothing short of extraordinary and we’re looking forward to seeing which entry is named as the best of the best.”

This year’s “They Ate What?!” X-ray winner was Patricia Clark, DVM, of German Flatts Veterinary Clinic in Ilion, N.Y. Her patient, a 5-month-old pit bull named Jasper, swallowed an 8-inch section of a dog toy handle while playing with another dog.

For her winning image, Dr. Clark won a year’s subscription to IDEXX Web PACS, a ground breaking solution for accessing, storing and sharing diagnostic images. IDEXX Web PACS is a cloud-based software that will allow Dr. Clark to access diagnostic images such as x-rays and ultrasounds from any web-enabled device and to keep an unlimited number of images stored safely. The software also gives Dr. Clark an interactive collaboration tool that will enable her to share, live chat and annotate images real-time while consulting with colleagues, specialists and clients online.

In addition to IDEXX Web PACS subscription valued at $2,400, Dr. Clark also received $500 courtesy of IDEXX. Dr. Clark gave the $500 prize to the owners to help offset the cost of surgery.

Veterinary Practice News editor Ken Niedziela and a select group of veterinarians judged this year’s entries, including:

  • Dr. Evan Antin, Thousand Oaks, Calif., veterinarian and People magazine’s “Sexiest Beast Charmer;”
  • Dr. Marty Becker, Sandpoint, Idaho, veterinarian and “In the Middle” columnist;
  • Dr. Patty Khuly, Miami veterinarian and “Off Leash” columnist;
  • Dr. Mary Beth Leininger, assistant vice president of veterinary relations at The Hartville Pet Insurance Group and former president of American Veterinary Medical Association;
  • Dr. Dennis M. McCurnin, Louisiana State University professor of surgery emeritus and LSU hospital director emeritus;
  • Dr. Narda Robinson, president and CEO of CureCora and “Evidence-based Medicine” columnist;
  • Dr. Alice Villalobos, director of Pawspice and Animal Oncology Consultation Service and occasional Veterinary Practice News columnist;
  • Dr. Phil Zeltzman, Pennsylvania veterinary surgeon and “Surgical Insights” columnist.


To vote in the People’s Choice Contest and be entered for a chance to win $500 (courtesy of IDEXX) and to view the entries, visit: http://www.veterinarypracticenews.com/peopleschoice/.

Veterinary Practice News (VPN) is the information leader for veterinary practice and business, with pages packed full of news, advice and reads on hot-button topics. VeterinaryPracticeNews.com incorporates consumer-facing reads and videos in addition to B2B news and advice in order to attract all types of animal lovers, not just medical pet professionals.


About Lumina Media

Lumina Media is a leading media company that connects brands with passionate audiences of enthusiasts by providing iconic content across all platforms. With extensive reach and experience, the company’s media engages, informs and inspires, while its platforms ensure the right media is delivered whenever, however and

wherever audiences want it. Founded in 2013, Lumina Media is headquartered in Irvine, Calif. For more information, visit www.luminamedia.com.


*NO PURCHASE NECESSARY TO ENTER. Sweepstakes is open to legal residents of the 50 United States or District of Columbia, age 21 or older. Entries must be received between 12:00:01 AM PT on 09/01/16 and 10:59:59 PM PT on 09/30/16. See Official Rules. Void where prohibited by law. Sponsor: Lumina Media, LLC.


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Media Contact:
Cameron Triebwasser

Lumina Media